New Business Manager Aug 2024 – Jan 2025 Ford AudioVisual Audio Visual Sales and Systems Las Vegas, NV

• Led a high-performing sales team that exceeded quarterly targets, driving a 38% increase in quarterly revenue by identifying new customers for our company’s products and services.

• Analyzed market trends and competitor data to develop innovative product offerings, successfully increasing market share by 24%.

V.P. Sales and Marketing May 2021 – May 2024 TV Pro Gear Audio Visual Sales and Systems Glendale, CA

• Led a complete overhaul of operational processes, which significantly improved efficiency and cut costs across various departments.

• Led data-driven decision-making initiatives using Microsoft Dynamics, improving forecasting accuracy, reducing inventory costs, and enhancing cash flow.

• Cultivated strong partnerships with key industry stakeholders, boosting the company's reputation and securing new lucrative contracts worth over $5.5 million annually. Built a competitive foundation for securing profitable government sales contracts for both small businesses and large multi-year service agreements through the GSA.

Sales and Marketing V.P. Oct. 2019 – May 2021 Scientific Gaming/Bally’s Marketing Strategy for Gaming Industry Las Vegas, NV

Developed a marketing strategy by mining loyalty program data to create spend profiles based on gaming activity, followed up with personalized target marketing to each unique profile. This led to a 26% increase in customer traffic and a longer average playtime per venue.

• Utilized data-driven insights to redesign the customer engagement process, resulting in improved retention rates and elevated brand value across diverse customer segments.

• Led digital marketing efforts that resulted in a 44% boost in lead generation through creative social media and content marketing strategies.

Business Development Executive June 2012 – Aug 2019 Modern Media, LLC, Manufacturer of Video in Print products and Video Marketing company Las Vegas, NV

• Led a cross-functional team to optimize operational processes, resulting in a 39% boost in productivity and a significant decrease in overhead costs over two years.

• Developed Video in Print campaigns for MGM, Venetian/Sands, Caesars Entertainment, Wynn Resorts, Eli Lily Pharmaceutical, Cox, Switch, Alliance Airport Advertising, the Chicago Blackhawks, Matchbox Twenty, Las Vegas Events, and the Mob Museum.

• Developed and implemented comprehensive business plans that expanded service offerings, contributing to consistent year-over-year growth in client acquisition.

• Managed financial forecasting and budgeting processes, delivering accurate projections that improved resource allocation across departments.

• Built strong relationships with key stakeholders and vendors, negotiating contracts that saved the company millions annually while improving service quality.

CEO and Partner Aug 2009 – Apr 2011 Digital Lizard HP Indigo Digital Printing, Variable Digital and Print-on-Demand Technology Las Vegas, NV

• Built and sustained successful relationships with key partners and vendors, including delivering over 1,000,000 custom photo calendars for Shutterfly during my time as CEO.

• Oversaw the development and execution of a network of customized online ordering portals for medium to large-sized customers, enabling next-day delivery of print products.

• Provided strategic direction that facilitated the company's growth from one location in Idaho to three locations, establishing production facilities in Nevada and New Jersey, and increasing revenue from $4 million to $15 million in just 2.5 years.

• Transformed the Lizard into one of the largest digital printing companies in the USA, enhancing brand visibility and market presence.

Managing Partner. Jan 2002 – Jul 2009 Cashman Professional/Cashman Photo Enterprises. Photographic Services, Video Production, Computer Graphics Las Vegas, NV

• Co-founded Cashman Professional, a wedding and special events photography and video services company in partnership with Morgan Cashman. Cashman Pro became one of the largest photo and video service providers in the USA, operating exclusively in nearly every major hotel and casino in Las Vegas and Atlantic City.

• Managed a diverse staff of 150 employees, successfully recording over 15,000 weddings and special events annually.

• Designed a custom CRM that integrated over 20 disparate locations, enabling efficient employee scheduling, performance tracking, sales monitoring, and online ordering for more than 15,000 bridal couples each year.

Contact

702-354-1724

shelmost@gmail.com

Las Vegas, NV 89117

Skills

Enterprise Sales

Relationship Management

Project & Program Supervision

Strategic Planning

Data Analysis

Advanced Marketing

Business Financial Metrics

Training & Development

Leadership

Process Improvement

Budget Preparation

Software

• Working expertise in QuickBooks and have performed GAAP General Ledger, Accounting, Financial statements, Balance Sheets, Project cost accounting, Bank and credit card reconciliations, AR and AP management, and much more.

• Architect of several custom CRMs and experience with Microsoft Dynamics, Salesforce, and the Microsoft Office 365 suite, including Excel, Word, PowerPoint, Outlook, SharePoint, and Teams.

• Expertise in Adobe Premiere, Adobe Photoshop, Adobe InDesign, Adobe Firefly, and Adobe Express.

  Education

  Bachelor’s of Arts & Sciences. Communications and Journalism May 1994

  The American University, Washington, D.C.

  Graduate Studies in Business Administration

  UNLV Las Vegas

  Activities And Honors

• Morgan Cashman Letter of Recommendation

• Caesars Entertainment Letter

• Former Governor of State of Nevada Kenny Guinn

• Nevada Senator John Ensign acknowledges the charitable work of Marc Finkel